PPC gets my vote
I have to qualify this opinion: I've only owned my CashHomeBuyers area for 2 days, but I'm planning on promoting the territory with city specific keywords. I don't think that we can do the linkbuilding thing for CashHomeBuyers. But we could probably do it for sites that we own outside the network.
I would recommend that CashHomeBuyers commit to using off-shore linkbuilders and bloggers to boosting the main site's ranking and other SEO factors. That would DEFINITELY benefit all of us.
John
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